What is evergreen content? Why you should use it
If you’re trying to build a blog that ranks well for years to come and receives consistent organic traffic, you need to think about the kind of content you’re writing.
Most people understand that the key to success is creating high-quality, engaging content that both entices newcomers in and keeps regular readers coming back for more. However, the secret to achieving this goal isn’t to simply update your blog as much as possible. Instead, you should be spending time creating evergreen content that stands the test of time.
What is evergreen content?
When it comes to creating content, there are two main types to think about when doing your topic research – time sensitive content and evergreen content.
Time sensitive content is content that is only relevant for a short period of time or once every so often:
- “Where to Buy Christmas Decorations” – This content is only relevant in the build up to Christmas and is unlikely to be popular in other months.
- “Easiest World Cup Group” – As the World Cup only takes place every 4 years, this content has a short shelf life.
Evergreen content is content that remains relevant and popular over time:
- “Best Guitars for Beginners” – This content will always remain relevant because new people start playing guitar every day.
- “How to Lose Weight” – New people are trying to lose weight every day so this content will always be fresh.
Why is evergreen content important?
There are plenty of reasons to start a blog but remaining relevant is one of the most important aspects of content creation. A great way to do this is to maintain a regular posting schedule that coincides with the latest trends of your niche.
If you run a fitness blog, then a post about the best athletes in an upcoming weightlifting competition is likely to be popular in the short-term. However, once the event has finished, this content is understandably going to generate less interest.
What this means is that you’re always chasing the next spike of traffic. That’s a good thing to do but it is also labour intensive and doesn’t help so much with your search engine rankings.
On the contrary, evergreen content provides a consistent source of organic traffic that leads to improved search engine rankings and less work to do to remain relevant.
On the same fitness blog, a post about the top 5 ways to improve your squat is likely to remain permanently relevant because a constant stream of new people want to take advantage of the information and it is unlikely to change much over the years. Even if the content does need updating slightly, it’s easier to do this than to create a completely new post.
How do you create evergreen content?
Creating evergreen content comes down to understanding what your target audience want to read about. There are probably a few evergreen topics you can think of without much struggle – “How to Lose Weight”, “How to Boil an Egg”, “How to Learn to Play the Guitar”, and so on.
You can also find evergreen topics to write about by doing some keyword research and locating areas of consistent search volume. There are plenty of tools out there that can help in this regard.
Evergreen content is the backbone of your blog, so it needs to be of the highest quality possible. A copywriting service can help in this regard because you’re dealing with professional writers that know how to create engaging content that will rank well and keep your readers coming back for more.
The benefit of placing a copywriting order is that you’ll have the peace of mind that your evergreen content will generate consistently impressive results and will also free up much needed time for you to focus on time sensitive content that can often be put on the backburner. It’s a win-win situation.