How To Create Content For Boring Or Difficult Niches
It’s your business, and you know that you are in a niche where it’s not that easy to create content. Knowing how to create engaging content when your sector is perhaps not the most interesting can be difficult. It could be that your business is one that is full of technical jargon, and the challenge is trying to find an interesting way to present this that can be understood by the many, not just the few. Or maybe the niche content that you need is because, although your service or product is certainly needed, it’s just not that exciting to talk about.
The use of the word ‘boring’ may be somewhat harsh, but some businesses just don’t seem top contenders to generate a buzz and to get people talking. Of course, that is the aim of your niche content: to get people to spread the word. If you’re struggling to achieve when it comes to creating content for boring or difficult niches, you are not alone! Let’s have a look at some tips to make the process easier, and get you creating niche content that works for your business.
Niche content research
When you’re looking at how to create engaging content for a difficult niche, it all starts with the research. It is too easy to fall into the trap of believing that there is nothing of interest in your sector. There is no doubt that you have competitors producing niche content, and their ideas are coming from somewhere. So, what sort of research do you need to be conducting to produce that content with ease?
To identify the elements of your business that gets people talking, you simply need to be following the conversation. What exists in terms of forums where your business is concerned? By joining relevant forums and watching the conversations, you can soon develop an understanding of what the ‘buzz’ is in your sector. Of course, it’s not just forums that are worth a peek at. The likes of Facebook, Twitter, and LinkedIn are awash with content from all kinds of industries. Working in your sector, you are bound to be more than a little but knowledgeable, but that doesn’t necessarily mean that you know what content will get people talking. Taking the time to review these resources will change that, and soon leave you with an abundance of ideas as to how to produce engaging niche content.
Reaching for the skies with Skyscraper Content
When you’re looking at how to create engaging content in a difficult niche, the overriding point to remember is this: people have already done it, and people continue to do this. No matter how boring you may feel that your industry is, niche content has been created and is being created every day. By understanding what Skyscraper Content is, you can tap into this and see how to create engaging content off the back of niche content that already exists.
To be clear, Skyscraper Content isn’t about plagiarism: it is about utilising existing top-quality articles and making them better. So, how does it work? Using this method means that you need to take the time to find content that is related to your sector. On finding this, you can look at blog comments or social signals to establish how well this niche content was received. With a well-written, well-received piece of niche content in front of you, work your magic by freshening it up: bringing it up to date and adding your own spin. With this newly written niche content, you already have places to publish and for it to start gaining some traction: the blogs and publications where the original content was published.
Creating a ‘how-to’ series
Some of the most popular Google searches start with the words ‘how to’. The popularity of this search term grows even more when you start looking at searches that take place on YouTube. People are visiting YouTube and carrying out daily Google searches to try and find a solution to their problem. No matter how boring or difficult your niche may appear, the truth is this: you already have a successful business because the product or service you offer solves a problem for your customers. Knowing that a problem exists means that people are searching for answers!
Taking the time to understand exactly what help your customer’s needs can give you a whole host of ideas around niche content. Centring your content around this, and answering the ‘how to’ questions, means that you are easily able to create engaging content. Perhaps your niche is difficult to explain and answering the ‘how to’ isn’t straightforward without thousands and thousands of words of text. By using infographics, you can take complicated information from your niche and present it in a user-friendly way that will still provide your audience with answers.
Tapping into your company’s talent
When companies are asking how to create engaging content, they often forget one of the most valuable resources that they already have: their staff. Perhaps you have already tried brainstorming sessions with your team to create niche content, but this has fallen some way short. The solution here is to approach these sessions with a structure.
The 6-3-5 brainwriting process is a technique that can be used to capture the best ideas for niche content from your team. The 6 relates to people, the 3 to the number of ideas, and the 5 to the time you have to complete the session. It works by asking 6 members of your team to write down 3 ideas about a set topic. They have 5 minutes to do this before passing their piece of paper to the person to their right and repeating the process. By the time that this process has been repeated and has been running for 30 minutes or so, you will have easily generated over 100 ideas for niche content.
Of course, another option to generate niche content is to use the services of a professional copywriter. Professional copywriters have the research skills to understand the most difficult of niches, and to turn the most boring of topics into engaging content.