What are copywriting services?
Written content is everywhere. Whether you’re spending time online, reading newspapers or simply walking down the street, you’re being exposed to content on an almost constant basis. The reality is that some of this content will have more of an impact than others. Some of what we’re exposed to stays with us while other content is quickly forgotten. The use of copywriting services can ensure that yours is the former.
While there are differences between content marketing and copywriting, the truth is that your message still needs to be memorable. By using a company that offers copywriting services, you can be sure that your business is at the forefront of the minds of both your customers and potential new ones.
In this article, we’re going to explore exactly what copywriting services are. We’re going to share with you what a copywriter does and why you should consider using a copywriter going forward.
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How do copywriting companies work?
Copywriting companies work with a whole range of businesses and organisations. Some of these may be one-man bands operating from home while others will be multi-national companies that are looking to strengthen their brand message. The benefits of using copywriting services can be enjoyed by companies of all sizes.
A copywriting company will sometimes work on a one-off project for a business. However, it’s more common that relationships are ongoing and copywriters become a vital part of a company’s marketing mix.
A look at the kinds of copywriting services
When you start to explore copywriting services, you’ll find that some agencies may specialise in certain areas. There are also those that have a range of talented individuals which means that they’re able to assist in more than just one area. Here’s a look at the most popular copywriting services that are offered:
Ad copy
Have you ever stopped to think about how many ads there are out there? Research suggests that people are exposed to 10,000 ads every single day. With so much out there, businesses need to be sure that their message is being received, understood and acted on. If not, any ad spend simply becomes a waste.
To grab the attention of a potential customer, you have around 2 – 3 seconds to make an impact. Those who provide copywriting services understand what makes people tick and they can ensure that your ad performs and delivers a healthy return on investment (ROI).
Email copy
There’s a great chance that you’ll have come across email marketing. Even if you’ve never used this for your business, it’s almost a certainty that your inbox will feature a good few marketing messages. Why do so many businesses still turn to email as part of their marketing strategy? Quite simply, it’s because it works.
Copywriting services include composing these emails. There are sequence emails that take a potential customer on a journey as well as emails that are sent when carts are abandoned. To have an impact, these emails need to be phrased perfectly: there needs to be the ability to get the recipient hooked so that they go on and take action.
Video scripts
Copywriting services go beyond what can just be read on the page or screen. In recent times, video marketing has become more and more popular as businesses have found this as being an effective tool that allows for interaction with a target market.
While the best videos come across as conversational and natural, the reality is that someone had to write a script. That someone is usually a copywriter. A copywriter will provide killer lines for the face of the campaign to go on and deliver.
Brand copy
If you want your company to be memorable and instantly recognisable then branding is a must. The thing is that if you want to create a strong brand, brand copy is a must. This copy exists to create a vibe and bring emotions that can be associated with a brand. Tapping into emotions like this can bring significant benefits.
Companies that offer copywriting services are experts at creating brand copy. Copywriters can deliver long-form copy but can also be used to create the likes of slogans and taglines.
Scriptwriting
We’ve already taken a look at how a copywriting company can assist with video scripts, but this isn’t where scriptwriting ends. There are plenty of businesses that are still reliant on cold calling as a vital part of their sales process. Those making the calls need to know what to say!
A copywriter can script these calls and can also craft whole sales presentations if required.
eBooks
eBooks are big business. It’s not necessarily about creating a book to sell. Instead, it’s about producing an eBook that’s all part of your content marketing strategy. These books can be used to showcase a company by providing in-depth information.
Copywriting services on offer include the creation of these eBooks. These can be sales driven, informative or a combination of the two. They are often used as a carrot that’s dangled whereby potential customers can download them in return for sharing their email address and signing up for a mailing list.
White papers
Copywriting services can also be used for the creation of white papers. These are guides or reports that approach a complex issue and break it down in a way that is concise and digestible. By the end of the white paper, a company’s stance on a certain topic should be clear.
Examples could include a look at how ethics and advertising work together. It may be something that looks at how cryptocurrency, or even AI, is set to impact the future of certain industries. In fact, a white paper could be on any subject that you want it to be.
Lead magnets
A lead magnet is used to persuade a potential future customer to part with their contact details. We’ve already considered how eBooks can be used in this way, but other examples include:
- Checklists
- How to guides
- Mini-courses
- Anything else that’s seen to offer value
A copywriter can be used to ensure that this value actually exists and that potential customers are receiving something worthwhile.
Social media
Is your company on social media? Is it on the likes of Facebook, Instagram LinkedIn or one of the many others? If so, have you ever struggled when it comes to knowing what to post? When you do get to posting, are you left disappointed with the levels of engagement that you get? If so, the copywriting services could certainly help.
A copywriter can craft perfect posts. These show your company in a good light and go on to build trust and engagement.
Case studies
If your business is at the fore in its sector, it could be that you’re launching products/services that are revolutionary. When this is the case, there is a need to effectively share what this new product/service is and just how it brings benefits.
A professional copywriter will take the time to understand exactly what’s been offered. They will then write in such a way that fully sells the benefits to your target market.
Product descriptions
No matter how great you may believe your product is, you’re never going to get any sales unless you can persuade others to see it how you do. Great product descriptions are short and direct. They address pain points and show how a product is a solution.
Copywriting services are used to ensure that product descriptions are compelling. They are crafted in such a way that they’re persuasive and encourage someone to act there and then.
Blog posts
Blog posts tend to be more about content than they are copy. However, companies that offer copywriting services will usually cover the creation of blog posts too. Blogs are a great tool to show your company as the authority figure in your sector Beyond this, they can also be great for building your brand and keeping Google happy!
Just any old content won’t do. The content needs to be researched so that it provides real value to the reader. A copywriting company ensures that this is what’s delivered.
SEO articles
SEO articles are also more about content than copy. However, these articles tend to be longer and more in-depth than a typical blog post. A successful SEO article comes on the back of extensive research along with a writer who knows how to keep a reader on your page.
Yes, SEO is about boosting your company in search engines, but more and more Google focuses on the quality of the articles that are being published. A copywriter can get the perfect balance between keywords and making a great read.
Are you looking for copywriting services?
If you’re looking for a company that can manage all of your copywriting needs, we believe that you’ve just found it. At Content Conga, we offer a range of copywriting services and you can be sure that we’ll be able to help. Why not get in touch today and explore all that we have to offer?