Why and How are Infographics Useful?
Did you know that daily, 1.5 billion pieces of content are created?
That is a lot of content to consume. That doesn’t include the 140 million Tweets, untold numbers of Facebook posts, and everything else that we read on the Internet.
Many people are becoming overwhelmed with the amount of written content that they see. They try to collate it and organise it in a way that makes sense. They might bookmark it, save it to Pocket, add to it one of their many Pinterest boards, or make notes in their bullet journal.
They then promptly forget about it when the next lengthy piece of content comes along.
This is where a well-designed Infographic can be handy. It is visual; it grabs people’s attention in a sea of text, and most importantly, is easy to digest.
Let’s take a look at what an Infographic is and why you should be using them in your content marketing strategy.
What is an infographic?
An infographic is a medium where complex data and information can be shared in a visual format. Instead of large chunks of writing where the critical information is often lost, it is presented in graphics and bitesize nuggets. You can see some excellent examples of Infographics by clicking here.
What are the benefits of using an infographic in your content marketing strategy?
They are visually compelling and attractive
People love facts, figures, and statistics. Throw in some colours and graphics, and you have some exceptionally compelling content.
They are easy to read quickly
Many people don’t have the time to read chapter and verse on a topic, especially when it can be condensed into something that can be scanned and understood in just a few seconds.
They are easy to share
Every content creator dreams of going viral, and your chances are upped with an infographic due to the ease with which they can be shared across social media.
THEY CAN BE EMBEDDED
An infographic designer will have created an embed code for it, making it easy to put onto websites and providing a link back to your website – vital link juice right there!
GREAT FOR SEARCH ENGINE OPTIMIZATION
Because of the viral nature of infographics, people will link back to your website (see above point!) and in, turn, Google will rank your site higher due to their ranking algorithm. The higher you are in search engines, the more traffic to your site.
CREATES BRAND AWARENESS
Make sure your infographic is in your brand colours and that your logo is displayed somewhere. This makes it a powerful vehicle for your brand and drives awareness of who you are and what you do.
CREATES A SENSE OF AUTHORITY
An infographic is a great way to show people you know your stuff. It marks you out as an expert within your field.
The biggest challenge with an infographic is creating it. While there is software out there to help you make your infographic, it is also a great idea to choose a professional infographic creator to make sure you tick all the boxes and get it right. After all, in 2020 and beyond, it should be a significant part of your content marketing strategy.