Why You should use a Copywriting service

We are constantly told how quality content is essential for our websites. It keeps our site relevant, up-to-date, and optimised for SEO, which is what we need to rank highly on search engines. 

The problem is that while everyone can write, not everyone can write well – or not well enough to feature on their website. That’s ok – maybe your talent is with your website design or the fantastic product or service you have created. You are a business person; an entrepreneur, and that is where your talent lies. Or, maybe you are a decent writer, but when there are only 24 hours in a day and you are spending the vast majority of them trying to build up and run a business – as well as having some sort of life outside of work – you simply do not have the time to write great content for your site.

This is where professional copywriting services, such as the one offered by Content Conga come into their own.

Let’s take a look at some more of the reasons why you should use a copywriting service.

Time is money

Time is money

As we mentioned above, a lot of it comes down to time.  Creating a quality piece of content perfectly optimised for search engines can take a long time. While content is important, your time and skills could be put to better use elsewhere. While you are busy growing your business, an SEO copywriting service can write high-quality blog posts for your website.

Did you know? The average blog post takes two hours to write. Think of what you could achieve while Content Conga writers do the hard work for you.

Clarity and conciseness

Clarity and conciseness

Writing short, clear, and concise content can take more time than writing a long piece. You have to know when and where to stop, and for someone who is inexperienced in writing, that is a pretty difficult thing to do. Your audience doesn’t want to read pointless waffle. They want the necessary information presented to them and nothing else. A professional copywriter knows exactly how to do this.  

Did you know?  55% of visitors spend fewer than 15 seconds on your web page, so it is vital to be able to get your message across in those first few sentences.

Writing with substance

Writing with substance

Copywriters will know how to write with elegance and style while still conveying the main message. Because research is an important part of the writing process, copywriters will learn about the topic in order to write engaging and eloquent copy for you. To learn more, a good copywriter will ask questions. They will examine your current marketing. They will conduct research and examine your competitors. They will also draw on their experience as a writer, as well as a consumer.

Did you know? 36% of marketers cite creating engaging content as one of their biggest challenges in marketing. They obviously need to get in touch with Content Conga!

Focused and targeted copy

Focused and targeted copy

Content doesn’t just mean blogs, product descriptions, and reports: copywriters will employ different techniques for different forms of copy. For example, search engine optimisation (SEO) is a specific skill that requires training, or at least strong experience and knowledge of Google algorithms. 

Did you know? Twitter only allows you to use 240 characters. That’s little more than this fun fact to get your business message across to your followers and potential customers – and use relevant hashtags. #ContentConga

Persuasive, not pushy

Persuasive copy is essential when writing for the web. However, not everyone has the ability to create persuasive content that moves customers through the sales funnel without sounding like a used car salesperson. Copywriters understand the importance of creating persuasive content for their clients without simply relying on sales speech, as we all know how off-putting this can be to your readers. Because you lack the expertise to walk the fine line between being persuasive and sales-driven, your own content may come across as far too like a sales pitch for your readers. 

Did you know? 61% of people would be put off by a pushy sales post

Proofreading done right

No one is perfect and mistakes always happen. However, a copywriter will check their writing over and over again before the work is published or sent out to clients. A missing apostrophe, a typing error, or an errant comma is no match for a professional writer! Although copywriters will do most of the writing for your business, important client emails, proposals, and presentations are frequently written by other team members, so it is critical that these are reviewed by a copywriter before being sent out into the world.

Did you know? The average accuracy for a typist is 92%. That means that in 100 words, there will be around eight mistakes. 

They know how to generate organic traffic

Generate Organic Traffic

Regularly creating content for your websites, such as blogs and social media, will increase organic traffic. Copywriters can help make sure that the copy on the website is alluring enough to keep visitors there and establish an interest in your services and products. 

Did you know? Merely publishing a post once a week, in conjunction with marketing across various social media platforms and outreach via email can increase traffic by more than 150%.

Distance from the topic

Being too close to your industry may seem advantageous when it comes to creating copy, but it can actually be counterproductive. First and foremost, if you are too close to your industry, you may not realise how perplexing your jargon is to newcomers or those outside of it. Second, when writing about your own company and services, it can be difficult to remain objective. We all believe we can be until we don’t, and then we start questioning and doubting ourselves, which you don’t want to be reflected in your content.

Did you know? The optimal ratio is no more than one technical term for every ten words in the sentence

You Only Pay For What You Need

You may well see the value in a copywriter but when it comes down to affording the service, what works best for you? If you go ahead and employ a writer then whether or not they are producing content day in day out, you are still paying their wages. If you use a copywriting service, like ours, you only pay as and when you need content. 

Did you know? The average salary for a copywriter in the UK is over £30,000.

A Copywriter Can Bring A Sense Of Fun

Do you work in an industry that might be described as a little on the boring side? That’s not to say that you don’t love your business and that what you do doesn’t bring value. However, there are some sectors where the results of creating content can bore a reader to tears. A great copywriter can bring a sense of fun to any topic and liven up what would other be dull and drab.

Did you know? In order to engage an audience, regardless of your sector, the best way to do this is to use emotion in the content that you produce. This avoids it ever coming across as boring.

Copywriters Are Masters Of Storytelling

The fact that we are such big fans of bigs and films show that we all love a great story. This is a technique that should be used in your copy. Why? It means that your content becomes memorable. Your readers remember the journey that your story has taken them on and they become emotionally invested. What’s better than just a story is a story with a happy ending. A great copywriter can give you that.

Did you know? Good storytelling actually triggers a response in the brain. This leads to the listener becoming engaged as well as displaying empathy.

Your Company Offer Becomes Clear And Simple

No one likes to read a website or a blog only to come away non the wiser. It is all too common for writers to use phrases that lack any real meaning. How many times have you come across a company that promises to offer the very best in business solutions? How many times have you even known what that meant? Companies justify this by claiming that what they offer is far too complicated to present in simple language. Using a copywriting service proves that this is not the case. An effective copywriter can create content for any sector and ensure that it just makes sense, no matter how complex the subject matter is. 

Did you know? Using buzzwords doesn’t help to draw your audience in. In fact, many readers are turned off by these and will not continue reading your content.

You Can Be Sure Of Fresh Content

When you are trying to run your own business often content creation can get lost on a huge to-do list. What happens is that people start to rehash their previous content just so that they can be seen to be publishing something. The problem with this is that Google isn’t a big fan of duplicate content. It is one thing to repurpose your content, but quite another to constantly reuse the same content in the same form. A copywriter is skilled in creating fresh content every time. 

Did you know? Often duplication isn’t intentional. It is suggested that around 29% of content on the internet is actually unwittingly duplicated.

A Copywriter Ensures Variation

When you are trying to achieve rankings in Google, it has been said that long-form content performs better. That being said, not every reader wants to spend their time trying to digest a 2,000 – 3,000 word article. A skilled copywriter can produce the long-form that you need, but can also produce punchy pieces of around 500 words that are easy to take in. It is not all about blogs either. There are some copywriters who are also skilled in creating infographics so that you can display your information in a variety of formats.

Did you know? On average an adult has an attention span of just 8 seconds. This means that your content needs to pack a punch from the start.

Help With Getting Social

A copywriting service can do much more than just produce blogs and product descriptions. The right copywriter can also work wonders on your social media platforms. Each platform has its own unique features and a copywriter knows how to produce content that is perfect for each of these. The skills that go into producing a Facebook post are quite different to those that are needed to compose the perfect Tweet. You may not have the time to explore the intricacies here so it makes sense to use the skills of someone who already has the required understanding.

Did you know? Twitter is a busy social media platform. So busy that on average a new Tweet is only visible in someones feed for around 6 seconds before they need to scroll to find it. Being able to instantly catch attention is vital on this channel.

How do I select a copywriting service?

If you are looking for an effective copywriter you should be asking to see a portfolio of work. As well as reading past works you should also be talking to ensure that the copywriter is a good fit with your company.

What if I am not satisfied with what a copywriter produces?

When you first start working with a copywriting service it may take a little time for them to fully find your brands tone. A quality service will work with you to address any issues and provide revisions that bring you the exact results that you want.

Who owns the copyright to any content?

You do! When you pay a copywriter to produce content for your business the content is yours. The copywriting service holds no rights over this at all. 

As you can see, hiring a copywriter service is a great idea for any business that wants to create excellent web copy. Putting your content in the hands of capable wordsmiths will help improve your copy and website, resulting in increased traffic and clients.

As you can see, hiring a copywriter service is a great idea for any business that wants to create excellent web copy. Putting your content in the hands of capable wordsmiths will help improve your copy and website, resulting in increased traffic and clients.