What are the Benefits of Outsourcing Content Marketing & Copywriting?
One of the most important things that you can do for your website is to produce fresh content that engages your audience. The problem is, it is also one of the most time-consuming things to do, and one of the most difficult things to get right.
Unless that is, you are a content specialist, like we are at Content Conga. Content creation is what we do, and we do it well.
If you still need convincing about whether outsourcing your content creation is the right thing to do, here are some of the benefits.
It gives you more time to work on other aspects of your business
One of the most common reasons for outsourcing content creation is that of time. Doing the research, writing and publishing content to a regular schedule can be pretty much a full-time job, without taking into account other tasks such as promotion and SEO to help it rank highly on SERP’s.
Business owners only have a certain number of hours a day, and they often find they are wearing many hats during those hours as it is – something has to give somewhere, and often, it is content creation, despite its importance. By outsourcing blog writing, you can concentrate on the core activities for your business and deal with other, more pressing tasks.
By outsourcing, you do not have to hand over complete control of your content strategy, You can tell your writers exactly what you want doing, and leave them to get on with it while you work on other areas of your business.
You can publish content on a frequent schedule
If you decide to write and publish your own content, how often can you realistically do it? Can you have a new piece ready to go every day or twice a week? If you are busy running your business, probably not. You might be able to throw together the odd thing, but writing high-quality content that is of value to your audience takes time. Google penalizes inauthentic and poor-quality content, and it likes frequent, fresh content.
When you outsource copywriting, you can scale up or down depending on your requirements to keep to a regular schedule and ensure that you are putting out well written and researched content.
It is cheaper than hiring a full-time in-house content writer
Outsourcing can be a very cost-effective way of producing content. If you employ a full-time writer, this will cost your business tens of thousands of pounds each year. You have to take into account staff holidays, benefits and all of the other aspects of hiring in-house staff, as well as the IT and tools needed to produce content.
Outsourcing avoids all of that, All you pay for is the content that you order, and that can be scaled up or down to meet your business needs. There is no worry about covering staff holidays, or replacing computers when they break – you just pay as you go for your content.
It gives you more flexibility
If you take on a full-time writer in-house, but you want to change your direction or tone, you have to hope that they can adapt because you are stuck with them, By outsourcing blog writing, you have access to a whole pool of writers, each with completely different styles and tone of voice. This allows a degree of experimentation to find out what really resonates with your readers.
As mentioned above, outsourcing also gives you the chance to cut back on content if the budget is a little tight, or it is a time of year when pushing out fresh content is not necessary or appropriate. Conversely, when you need lots of posts, you can order more articles. Content creation agencies work with you and your demands.
It gives you a fresh perspective
You will, of course, want to tell your own stories and give your own opinions and perspectives on things; after all, it is your business. However, we can often benefit from having a fresh set of eyes and a different way of looking at things, which is exactly what a professional copywriter can do. They will have worked with different clients on different topics, and so have a wide range ofexperience and knowledge which they can bring to the table. They may even have begun to spot trends in your industry and give you an idea of what topics need to be covered.
You can hire experts on different topics
You can’t possibly be an expert in everything, so, unless your content strategy involves a very limited range of topics, outsourcing will give you the benefit of having other writers with expertise in all sorts of subjects.
Most content marketing companies employ a variety of content creators with varying levels of experience and specialities, allowing you to choose someone who is knowledgeable about the topic you need. This means you’ll be able to delve further into the topic and provide more detailed information than if you were writing solely on the basis of information gleaned from a web search.
You can experiment with different types of content
When we think of content creation, we automatically think of blog posts. Of course, there’s a lot more to it than that, and you can outsource everything from social media messages and e-books to emails, infographics and videos.
Infographics will help you improve your SEO by encouraging others to use them and connect back to your site. If you don’t have the necessary graphic design skills, outsourcing to a professional is very simple and cost-effective.
When it comes to content production, more than 80% of marketers claim video is the most difficult to create. Despite this, video has a lot of potentials and can deliver great results. Short videos are one of the most common types of social media content, and they’re great for increasing interaction and conversions.
Outsourcing your content creation may seem like an expensive extravagance but it is a strategy that makes perfect business sense. You get the benefit of the content writers expertise, time and skills while being able to get on with other things that can help you to grow your business.