Why Internal Communications Should Be Strategic
When it comes to running a business, having an effective internal communications strategy is essential. Without it, no one knows who is responsible for what and what tasks need to be completed as a matter of priority.
You have probably spent a significant amount of time developing best practices and policies for when it comes to working with customers, clients, and vendors, but just end up muddling along when it comes to communicating internally. However, it is vital that you implement a strategic internal communication policy, to help everyone sing from the same hymn sheet and make your staff and other stakeholders feel valued and a part of the team. You cannot just tell them what needs doing – you need to let them know why they are doing it, what you expect from them and the end goals. This allows them to align their efforts so that your whole team is working towards a common goal.
Here, we look at some great internal communication strategies for you to put into practice.
Evaluate your current internal communications strategy
The chances are that you already have a strategy in place of some description, but is it actually strategic? Does it work for you and your organisation? Look at what works for who and what does not work. Look at the people involved in your communications and who can be added to make it more effective – perhaps someone who is well versed in content writing and can communicate ideas efficiently and succinctly.
Identify the metrics that will measure your success
You do not plough on with your content marketing or social media strategy without analysing it to see what works and doesn’t work, so don’t do that to internal communications. Look at what metrics will give you an idea of engagement with your strategy: can you see how many employees have logged into and used your intranet? Some things, of course, cannot be measured, but look at what can be, and use the insights you gain from this wisely.
Consider your brand internally as well as externally
As a business, you (hopefully) know the importance of branding when it comes to selling your business concepts to consumers. However, it is not just enough to be selling it externally; you need to be continually selling it to your employees and other stakeholders to your business. It is the best way to make your staff feel engaged and connected on an emotional level to the products or services that you are offering and makes them more of an advocate. If you are promising something to customers through your seasonal marketing campaign but are not communicating this to employees, they may end up working at cross-purposes, and this can be damaging to your brand.
Keep it simple
When it comes to internal communications, there is no one size fits all. It depends on your industry, the general demographic of your staff and how you operate. The key is to make it simple, whatever you choose to do. It may be a virtual noticeboard on your intranet, or a workload management platform. It may be emails, It may be good old-fashioned face to face meetings, or as many have switched to now, online conference calls.
Great internal communication is essential to running a successful business. Keep your employees up to date and make them feel valued, more productive and make your business more profitable.