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Why Internal Communications Should Be Strategic-2

Why Internal Communications Should Be Strategic

Table of Contents

    Sure, here’s a revised first paragraph that focuses more on the importance of internal communication in the context of business:

    Clear and effective communication is vital in any business setting. This is especially true when it comes to internal communication – the way information is shared among team members, departments, and stakeholders within the company. Without a well-defined internal communication strategy, businesses risk creating confusion, misunderstandings, and even conflict among their employees. On the other hand, a robust internal communication plan can lead to increased productivity, greater job satisfaction, and a stronger sense of shared purpose among team members. In short, investing in internal communication is an investment in the success and growth of your business.

    Effective internal communication is the lifeblood of any successful business. It ensures that everyone knows what their responsibilities are and which tasks need to be prioritized. Yet, many businesses still muddle along, relying on ad hoc communication methods that often lead to confusion, misunderstandings, and missed opportunities.

    But it doesn’t have to be this way. By implementing a strategic internal communication policy, you can create a workplace culture where everyone feels valued and empowered to contribute their best work. It’s not just a matter of telling your staff what needs to be done – it’s about helping them understand why it matters, what’s expected of them, and how their efforts fit into the bigger picture.

    When everyone is on the same page, your team can align their efforts towards common goals. This not only leads to greater productivity, but also fosters a sense of camaraderie and purpose. So if you want to take your business to the next level, it’s time to invest in a robust internal communication strategy. Your staff and stakeholders will thank you for it.

    What Is An Internal Communication Policy?

    Internal communications are vital to the success of your business. Devising a policy to deliver this is just as important as this will determine exactly how you will share your message. By building an internal communications policy, your company then has a blueprint that means that internal communications will always be a success.

    Creating such a plan will often prove one of the best things that a company can ever do, for reasons that we will explore shortly. The problem comes with devising a plan or a policy in the first place. It takes hard work to devise and then to initially get it off the ground and implement. What is indisputable, however, is that the work is worth it and we have some tips coming up that will help you on your way. 

    Why Does Your Business Need An Internal Communications Plan?

    It is not just your business that needs to take a strategic approach to internal communications: all businesses need to do this. If you’re looking for the reasons that make this worthwhile, the key takeaway is that by putting in this work you will go on and increases employee engagement. Is there a business anywhere that is not looking to achieve this?

    No doubt you are already aware of the benefits of an engaged workforce, but just to summarise:

    • An engaged workforce is more productive
    • An engaged workforce is more creative 
    • They bring extra revenue into your business 
    • They stay with a company for longer, reducing staff turnover 

    If you want to see these benefits from your workforce, then it makes sense to put in the leg work required to implement an internal communications plan.  Here, we look at some great internal communication strategies for you to put into practice.

    What Is The Benefit Of Effective Internal Communication?

    Certainly! Here are three paragraphs about the benefits of effective internal communication:

    Firstly, effective internal communication creates a shared understanding of the company’s goals, values, and priorities among all team members. When everyone is on the same page, they can work towards common objectives with a sense of purpose and direction. This not only improves productivity, but also fosters a culture of collaboration and teamwork. When employees feel like they’re part of a cohesive team, they’re more likely to be engaged and invested in their work.

    Secondly, good internal communication can help to reduce conflicts and misunderstandings within the workplace. When team members have a clear understanding of their roles and responsibilities, they’re less likely to step on each other’s toes or duplicate efforts. Effective communication can also help to identify potential issues before they escalate into larger problems. By encouraging open and honest communication, team members can work together to resolve issues and maintain a positive work environment.

    Finally, a strong internal communication strategy can improve employee satisfaction and retention. When employees feel like they have a voice and that their contributions are valued, they’re more likely to be happy in their roles and stay with the company long-term. Clear communication about company goals and performance expectations can also help employees feel more secure in their jobs and better understand how their work contributes to the success of the company. This, in turn, can lead to higher levels of job satisfaction and motivation, ultimately benefiting the business as a whole.

    Why Internal Communications Are More Important Than Ever?

    Effective internal communication is more critical than ever before. The rise of remote work means that businesses must have clear and reliable channels of communication in place to keep employees connected, aligned, and engaged. Without this, misunderstandings and conflicts can arise, leading to decreased productivity and morale. A well-defined communication strategy that ensures all team members are on the same page can help prevent these issues.

    In addition to the challenges of remote work, the rapid spread of news and information through social media and other channels makes it essential for businesses to control the narrative. An effective internal communication strategy can help companies communicate proactively and transparently with employees, ensuring that accurate information is shared and rumors or misinformation are addressed quickly. This can help build trust and confidence among employees, which is invaluable in times of crisis.

    Effective internal communication is critical for creating a positive workplace culture. In today’s job market, employees are looking for more than just a paycheck – they want to work for companies that value their contributions and prioritize their well-being. A well-designed internal communication strategy can help foster a sense of community and collaboration among team members, leading to increased job satisfaction and retention. By communicating clearly and consistently with employees, businesses can create a workplace culture that values open communication, honesty, and transparency, all of which are essential for attracting and retaining top talent.

    In summary, effective internal communication is essential for businesses looking to succeed in today’s fast-paced and ever-changing business environment. A well-defined communication strategy can help keep employees connected, aligned, and engaged, control the narrative, and create a positive workplace culture. By prioritizing internal communication, businesses can foster a strong sense of community, build trust and confidence among employees, and attract and retain top talent.

    Evaluate Your Current Internal Communications Strategy

    current internal communications strategy

    The chances are that you already have a strategy in place of some description, but is it actually strategic? Does it work for you and your organisation? Look at what works for who and what does not work. Look at the people involved in your communications and who can be added to make it more effective – perhaps someone who is well versed in content writing and can communicate ideas efficiently and succinctly.

    Identify The Metrics That Will Measure Your Success

    Identify the metrics

    You do not plough on with your content marketing or social media strategy without analysing it to see what works and doesn’t work, so don’t do that to internal communications. Look at what metrics will give you an idea of engagement with your strategy: can you see how many employees have logged into and used your intranet? Some things, of course, cannot be measured, but look at what can be, and use the insights you gain from this wisely.

    Consider Your Brand Internally As Well As Externally

    External Branding

    As a business, you (hopefully) know the importance of branding when it comes to selling your business concepts to consumers. However, it is not just enough to be selling it externally; you need to be continually selling it to your employees and other stakeholders to your business. It is the best way to make your staff feel engaged and connected on an emotional level to the products or services that you are offering and makes them more of an advocate. If you are promising something to customers through your seasonal marketing campaign but are not communicating this to employees, they may end up working at cross-purposes, and this can be damaging to your brand. 

    Keep It Simple

    Keep it simple

    When it comes to internal communications, there is no one size fits all. It depends on your industry, the general demographic of your staff and how you operate. The key is to make it simple, whatever you choose to do. It may be a virtual noticeboard on your intranet, or a workload management platform. It may be email, it may be good old-fashioned face to face meetings, or as many have switched to now, online conference calls. 

    Great internal communication is essential to running a successful business. Keep your employees up to date and make them feel valued, more productive and make your business more profitable. 

    How To Start From Scratch

    The above points are all great ways of ensuring that your internal communications are strategic, but this assumes that you already have an internal communications plan in place. What if this is something that you have yet to consider? What if you can see the benefits that it can bring but have no idea where to start? If that sounds like you, then we’re here to help.

    You are going to need your plan in place as soon as it possibly can be. After all, the next time you are informing employees of upcoming changes, you’re going to want their buy-in. For that reason, we’ve put together some easy to follow steps that will see you devising your own plan in record time.

    Assess Where You Are At Right Now

    Before you can begin to think about what you would like your internal communications strategy to look like, you need to have an understanding of where your company is at right now. How have you been approaching your internal communications up until now? Are there any obvious strengths and weaknesses that you can identify?

    You need to have an honest overview of how internal communications work at the moment. Once you know this, you can consider how aligned this is with the end vision that you have. You can assess your current situation by:

    • Listing strengths and weaknesses
    • Conducting an internal audit
    • Create a survey for your employees
    • Engage employees in group chats 
    • Conduct interviews with staff

    If you have a culture where your employees have the confidence to speak openly and honestly, you are going to receive some great feedback that you can use going forward. If you find your employees less than forthcoming then you have more evidence that this plan is needed and needed now!

    Know Where You Are Going

    Know the direction of your communication

    Having established where you are you’re now going to need to know where you are wanting to go. In other words, what are you hoping to achieve from your internal communications plan? Are you looking to increase employee engagement as we mentioned previously? Do you perhaps want to tackle the problem of absenteeism? No matter what your goal, this will be an integral part of devising your plan.

    Once you’ve cracked this part, you then need to consider exactly how you are going to get there. Are you going to look for outside help or is it something that your business has the talent to achieve alone? Do you need a new platform to enable communications in your business or do you just need to make better use of what already exists?

    Who Is Your Internal Communications Strategy For?

    As in all areas of life, you need to know your audience. The chances are that you are going to be catering for several audiences and that they will all require the language used to be tweaked. Attempting to address ground floor workers in the same way that you would address senior executives is unlikely to prove effective. 

    You need to look at your business as a whole and consider exactly how many audiences that you will be catering for. The answer may be considerably higher than you were expecting!

    What Is Your Message?

    When devising an effective internal communications strategy, you’re going to need to know what message/messages you are trying to get across to your audience. Are you looking to give employees key information that they need? Are you trying to share different information with different departments? Are you trying to spread your information quicker and to achieve engagement? 

    There is more than just focusing on your message though. For internal communications to be effective then there has to be an understanding that there is a two-way process. You need to allow your employees to speak with confidence and to know that they will be heard. Your team should be able to speak out without fear of being censored providing that they are providing constructive comments. 

    Once You’re Up And Running

    As you may expect, devising your plan and strategy is just the beginning. Once you have this in place and you have improved your internal communications, there is still more work to be done. The main bulk of this will be in the form of reviewing your strategy to ensure that it is still effective and relevant. 

    Keeping on top of your internal communications strategy means that you will never be taken by surprise and you’ll never be back to square one where you’re having to start all over again. It is much easier to make numerous, yet small, changes than it is to face a major re-write.

    What Are The Best Ways To Communicate 

    All areas of business need to be measured to ensure that they are achieving the required goals. Your internal communications strategy is no different.  To be highly effective, there has to be a selection of communication methods that are used as different people will respond in different ways. For instance, some people have a fear of speaking in a crowded room whereas others have a dislike of technology. Ensuring that both extremes, and everything in between, are catered for is vital. Some of the choices that you have include:

    • Face to face meetings on a one-to-one basis
    • Staff meetings
    • Notes/minutes being circulated amongst your teams
    • Email
    • Telephone 
    • Video calls

    All of the above are capable of being monitored to gauge their effectiveness. In face to face meetings, you can look at the engagement during the process. When it comes to emails you can assess open rates and monitor which links have been clicked. You can even monitor which technology has been used more in your business and look at the uptake in video calls.

    Keeping It Up

    Your internal communications strategy should be an evolving beast of sorts. It is one, however, that you can not allow to die. If you are serious about challenging the culture in your workplace then internal communications are pivotal to that change. You have the chance to keep your employees fully informed about the organisation. More than this though, you make your employees feel a part of what is happening.

    Ensure that you keep holding meetings. Make sure that the email updates that you have started with now carry on. Do all that you can to garner feedback from your employees. Remember the key benefits that we were looking at when it comes to having an internal communications strategy?

    • An engaged workforce
    • Reduced absenteeism 
    • Increase in revenue 
    • Decrease in staff turnover 

    If you want to see all of these benefits on a permanent basis then it makes sense that you will need to keep doing what you did to achieve them in the first place. With all the hard work put in, make sure that you take the time to appreciate exactly what you have done.