Is Hiring A Copywriter Worth It?
You already know that producing copy and regular content is vital for the success of your business. With 77% of all internet users saying that they read blog posts, it makes sense that you give yours the attention that they deserve. When looking at the question, “Is hiring a copywriter worth it?”, it’s important to realise that there is more to copywriting than just writing. While you know your business better than anyone, that doesn’t automatically mean that you’re the person who should be producing copy.
Does Copywriting Really Work?
Yes, copywriting can be highly effective when done correctly. It’s a key component of successful marketing and advertising campaigns. The goal of copywriting is to persuade or motivate the reader, viewer, or listener to take some action, such as purchasing a product, subscribing to a service, or engaging with a brand. Well-crafted copy can capture attention, generate interest, stimulate desire, and prompt action. This is often referred to as the AIDA model (Attention, Interest, Desire, Action). Good copy can also enhance a brand’s image, establish its voice, and build a strong relationship with the audience. The impact of copywriting can be seen in various forms of advertising, from TV commercials and print ads to email marketing, social media posts, and SEO content on websites.
What Do I need To Know Before Hiring A Copywriter?
Before hiring a copywriter, it’s important to have a clear understanding of several key factors:
- Your Goals: Be clear on what you’re trying to achieve with the copy. This could be increasing website traffic, improving conversion rates, boosting brand awareness, or something else. Your goals will influence the type of copywriting expertise you should look for.
- Your Audience: Understand who your target audience is and what appeals to them. A good copywriter will need this information to create effective, engaging content.
- Budget: Know how much you’re willing to spend. Rates can vary widely based on the writer’s experience, if they are VAT registered, the complexity of the project, and the turnaround time required.
- Project Scope: Be able to outline the scope of the project, including the volume of work, deadlines, and any specific requirements like SEO keyword usage or adherence to a particular style guide.
- Copywriter’s Expertise: Look for a copywriter who has experience in your industry or with your type of project. Check their portfolio and references to assess their skills and writing style.
- Communication: Make sure you can communicate effectively with the copywriter. They should be receptive to your ideas, able to offer their own, and open to feedback.
- Revision Policy: Understand the copywriter’s revision policy. Some include a set number of revisions in their fee, while others may charge extra.
By considering these factors, you can hire a copywriter who’s a good fit for your needs and can deliver high-quality content that achieves your business objectives.
Why Hire A Freelance Copywriter?
Hiring a freelance copywriter offers several advantages:
- Expertise and Skill: Freelance copywriters often have a diverse range of experiences across different industries, giving them a broad perspective and versatile writing skills. They are experts at crafting compelling, persuasive copy that aligns with your brand voice.
- Flexibility: Freelancers can be hired on a project-by-project basis, which can be more cost-effective and flexible than hiring a full-time employee, especially for smaller businesses or for those with fluctuating needs.
- Time-saving: By outsourcing copywriting tasks to a freelancer, your team can focus on other aspects of your business. The freelancer will handle the research, writing, editing, and, if necessary, the SEO optimization of the content.
- Fresh Perspective: A freelance copywriter can bring fresh ideas and a new perspective to your content, which can help to invigorate your brand and engage your audience in different ways.
- Scalability: If you have a large project or a sudden increase in content needs, it’s often easier and faster to scale up by hiring freelancers than by going through the lengthy process of hiring additional full-time staff.
Even when you have the skills and abilities that go into getting copy just right, going this alone will always have consequences. Time certainly isn’t infinite and there’s only so much that you can fit into your working day. So, is hiring a copywriter worth it? We think so and as you read on we’re going to explain why and expand on everything mentioned above.
Time To Focus On Your Business
Yes, copywriting is for the benefit of your business, but that doesn’t mean that you should be focusing on this yourself. As a business owner, you’re there to have a broader overview of the business as a whole and not to get bogged down in the mechanics. Hiring a copywriter frees you up to do what you really need to be doing.
A professional copywriter has the time to create copy that’s consistent and engaging. As this is all that they do, they can provide you with the quality that you expect in the time frames that you need. Could you hire in-house writers to do the same? You certainly can, but you can expect to pay much more over the long term.
A Professional Copywriter Can Capture Your Brand
When considering, “Is hiring a copywriter worth it?”, the reality is that there are numerous benefits to outsourcing these tasks. When you hire one of these copywriters, yes you’re hiring someone with the ability to produce amazing pieces, but you’re also hiring someone who can perfectly capture your brand.
Copywriters get to know all that they possibly can about the sectors that they write for. When it comes to your business, they delve in to get a full understanding of your brand and its voice. Copy doesn’t come across as though it’s been produced by an outsider: it’s your brand speaking to your audience.
When The Stakes Are High, A Professional Copywriter Is A Must
There are times when all businesses need some seriously great copy. This is copy that has some heavy lifting to do as results are a must. It could be that you’re launching a new product or service. When this is the case, you need copy that’s going to entice people in and get them to buy. Maybe you’ve allocated a budget to Facebook ads and you need to see a sizeable return on investment.
Is hiring a copywriter worth it in either of these scenarios? We certainly believe so. It’s only by tapping into the skills of a professional copywriter that you can get the results that your business needs and deserves.
Grammar Issues Are Banished
Grammar, spelling and punctuation. These are hardly words that fill people with excitement. Let’s be honest, as you’re successfully running a business, you certainly have more than just a basic grasp of these. However, when it comes to putting copy out there, perfection is all that will do.
If you’re publishing content or copy that isn’t just right, then you’re bringing into question your position as an expert. You want readers to trust you. You want them to rate you. You want to be their go-to solution. Copy littered with errors is unlikely to inspire the required confidence in your readers. It’s much safer to leave this with a copywriter.
Copywriters Know How To Be Perfectly Persuasive
With billions of pieces of copy and content being published every day, you need to make sure that yours stands out. Not only do you need to be able to hook a reader in the first place, but there is also the need to keep them reading and to get the desired reaction you’re seeking. Is hiring a copywriter worth it? Well, copywriters can create the perfect headlines and then tap into emotions to get your audience on side.
Not everyone is capable of writing copy that has this impact. Those who lack the skills and experience come across as far too salesy and this is a huge turn-off for most readers. There is a fine line between being persuasive and pushy and copywriters know just where this is.
A Copywriter Is Perfectly Removed
There’s no denying that you know your industry inside out. You’ve built a thriving business, and this just wouldn’t be possible without the extensive knowledge that you’ve acquired. However, this closeness can have its downsides when it comes to creating copy. Without realising it, you start to fall into the trap of using jargon. This excludes newbies and outsiders from your copy as they just won’t understand.
When it comes to the worth of hiring a copywriter, they can convey your message in a way that’s accessible to all. Yes, they have an understanding of your service or product, but they’re able to write in an inclusive style. This serves to increase your appeal to a wider audience.
Copywriters Offer Variation
There was once a time when writers produced content and copy purely to satisfy search engines. They thought that by pleasing Google, their sites would rank and they’d get eyes on what they’d written. While Google once rewarded this type of writing, readers were less than impressed. Copy was all the same and there was nothing to inspire them into taking action.
Google changed how it viewed content and writers had to change too. Now, the focus is much more on the user experience. This means that there’s a need to produce copy in different formats, tones and of different lengths to keep readers engaged.
Google Still Matters, And A Copywriter Can Help
When search engine optimisation matters to your business, do you have the time to stay abreast of all of the changes that are introduced? The major search engines will regularly update the way that they work. What’s effective today may well not be bringing results tomorrow.
Is hiring a copywriter worth it when SEO comes into play? Definitely. These writers are aware of changes that take place and they adjust their copy accordingly. This means that there is one less thing for you to worry yourself with and you can focus on what you do best.
Fresh Content, Every Time
If you’ve faced the prospect of producing copy yourself you’ve probably experienced that moment when you just sit staring at a screen. What do you write this time? What new angle can you take? When balancing this alongside other tasks it becomes far easier to rehash old content. While there are circumstances when you can repurpose existing content, this has to be done in the right way.
By hiring a copywriter, you can be sure that you’re receiving new and fresh work each time. Google will view regular, unique, content favourably and it also provides much more value for your audience.
The Ability To Make Anything Sound Exciting
Is hiring a copywriter worth it when you work within a niche that can only be described as a little boring? Some sectors are extremely important but they just lack any broad appeal and there’s certainly no sizzle. When this is the case, the worth of a copywriter is even greater.
A copywriter can approach any niche and bring an element of excitement. Copywriters have a unique ability to draw out the parts of your business that hold the greatest interest. They are then able to craft their words to generate that interest in others.
Generate Organic Traffic
Organic traffic has the benefit of not requiring a host of paid ads! By getting the copy on your site just right, not only will you convert more visitors, but your site will start to rank better too. Organic traffic has the advantage of converting faster than paid and that can only be good news for you.
The worth of a copywriter is that they produce words that keep readers on a page. Google knows when people land on your site and quickly leave. A talented copywriter keeps readers with you and Google rewards this. This is just one example of how your organic traffic can receive a boost.
Mastering Social Media
In the UK, almost 80% of the population is on social media. That means that your business needs to be too. The thing is, when businesses post here, they don’t realise that the normal rules apply. Copy still needs to be engaging and crafted in a way that illicit a response. Only a copywriter can do this.
Finding The Copywriter For Your Business
Is hiring a copywriter worth it? Yes, but only when you have access to the best. At Content Conga, you only need to take a look at our reviews to realise that we know a thing or two about copy. If you want great copy that produces equally great results, now’s the time to get in touch.