Top Logo Designs Trends in 2020
A logo is a crucial part of a brand’s image and identity. It is so much more than an attractive graphic on business websites and stationery. No, it is an element that is responsible for communicating brand value, ethos and personality. It is the symbol of the brand and is what makes it instantly recognisable.
If you are looking for logo design inspiration, look no further. We have done some research and found out what is leading the trend in 2020 when it comes to logo design. Some are developments on trends from the past, while others are innovative choices which are sure to catch the public eye along with the well-written and engaging content on your business blog. Let’s take a look!
Gradients have become incredibly popular in recent times. They give a logo a 3D effect, allowing the graphic to almost ‘pop’ out of the screen, which is a really modern look. These are better for online business; they are much harder to create the same effect when printed out and are also more effective for creative industries.
When opting for a gradient in your logo, remember that less is more. Too much can make it look too intense and confusing to the eye. Instead, stick to just the symbol or monogram rather than text and background. Think of Instagram, Asana and the new Facebook Messenger logos as inspiration for good use of gradient.
Minimalism has been around for many years in the world of logo design, but it is a trend that doesn’t seem to be going anywhere anytime soon. We have seen it in terms of colour – especially when it comes to the use of monochrome colour – and composition, but now it is manifesting itself in the form of linear elements and shapes.
Thin lines are simple and powerful. Straight lines, in particular, are thought to impart professionalism and efficiency, although if combined with cold colours such as blues and greys, they can be a little cold and uninviting, so add touches of warmth with colour and positioning.
This style has been adopted over years by luxury fashion brands, Chanel and Louis Vuitton being two of the most identifiable. They work really well in global markets, particularly when it comes to brands with harder to pronounce or longer names as they are instantly recognisable and often become an acronym for the brand name.
Negative space has always been a popular choice when it comes to logo design and that’s because it just works. It allows you to work with what is already in your space without adding more elements and overcrowding it. It’s also a superb way of adding an extra layer of meaning – just think of the arrow hidden in the FedEx logo to symbolise speed and efficiency, or the Toblerone logo with the mountain and the hidden bear.
Of course, a great logo, even if it incorporates one of the above trends, is not going to make a successful business by itself. It is part of your brand identity, which is supported by your website content, social media and customer service.